KEY MARKET INSIGHTS
The pomegranate market fruits are categorized under the berry fruits that belong to the Lythraceae family.
Pomegranate fruit is considered among the healthiest fruits due to its rich vitamin E and C content.
Pomegranate has several properties such as anti-viral, anti-inflammatory, antioxidant activity which
has led to its wide incorporation in pharmaceuticals, cosmetics, and food industries.
The pomegranate is widely used for various cosmetic products due to its anti-aging and
acne prevention properties as well as it acts as a sunscreen and moisturizer. Moreover,
the increasing demand for cosmetic and personal care products propels its market growth.
The key companies operating in the global pomegranate market are:
- POM Wonderful LLC,
- Lakewood Inc.,
- The Coca Cola Company,
- The J.M. Smucker Company,
- Gilan Gabala Canning Factory,
- Gateway Group,
- TTM Food,
- Taj Agro Products Ltd.,
- PepsiCo.
The global pomegranate market is segmented by product, category, application, and geography.
The pomegranate concentrate in the product sector is accounted for holding the major share in the market
owing to its broad utilization in preparing various juices and medicinal syrups. The pomegranate juice
segment is also witnessing traction as it is consumed as a nutritional drink due to its immunity-boosting properties.
The organic pomegranate segment is leading due to the increase in consumers' demand for organic and clean-label products.
The organic products are perceived to be healthier than the conventional variant as it is free from any harmful chemical and pesticides.
The food and beverage segment is holding the major share in the application sector due to the extensive
utilization of pomegranate market in various food products. The beverage segment is leading as
pomegranate juice is used for formulating various functional drinks, cocktails, and mocktails
to enhance its flavor and aesthetic appeal. The pomegranate juice is used for making vinegar
which is used in salads and dressings to improve the taste and texture.
Regional Analysis:
Asia Pacific region is the fastest-growing market for pomegranate due to the presence of
countries such as India and China in the region which are amongst the largest producer of
pomegranate in the world. The rise in per capita consumption of food products due to the
growing population is a macro-economic factor that drives the market. The countries export
large amounts to pomegranate to the other regions which have led to higher revenue generation.
Further, many multinational companies are setting up their production base in the region due to
the presence of potential markets such as India, China, and Japan boosts its regional market growth.
North America is expected to witness robust growth in the pomegranate market in the upcoming years due to the
increase in consumption of functional drinks as consumers prefer them over the high-sugar containing
carbonated beverages. The increasing demand for pomegranate fresh fruit and its derived products due to the inclination
towards plant-based products has contributed to its regional market growth.
Europe is witnessing substantial growth in the pomegranate market due to the presence of Germany and the U.K. which are among
the major pomegranate consuming countries in the region. The increasing preference of the consumers
towards fruit that is easy to prepare and ready-to-eat has positively impacted the regional sales
performance of pomegranate.
Why should we eat pomegranate?
Health Benefits: Pomegranates are popular because they are good for you. They have a lot of antioxidants, they reduce inflammation, and they may even be good for your heart. This makes people want to buy the fruit and its products.
More people are becoming aware of wellness and healthy eating trends, which makes them more likely to eat pomegranates and goods made from pomegranates.
Increasing Their Uses: Pomegranates are added to more goods, like juices, sauces, dietary supplements, and cosmetics, which makes them more popular in more areas.
Increased Availability: Better logistics in the supply chain and more land for farming have made fresh pomegranates and processed goods more available, making them easier for customers to get.
Global Demand Growth: The Pomegranate Market is growing because more people in developing markets can afford to buy fruits and vegetables and their eating habits are changing.
Nutritional Awareness: Pomegranates are more popular and eaten because they are advertised as a superfood and are used in health and fitness programs.
Product Development Innovations: Health-conscious consumers are drawn to pomegranate-based goods that are always getting better, like functional drinks and nutraceuticals
Marketing and Promotion: People are more likely to buy pomegranates when they hear about their health benefits and how versatile they are in marketing and promotional efforts.
Natural and organic food trends: More and more people want to buy natural and organic foods, which helps the demand for pomegranates, which are often sold as a healthy and natural choice.
Uses in cooking: Adding pomegranates to a variety of foods and meals, from salads to desserts, makes them more appealing and encourages people to eat them.